I was part of the team that launched The New York Times’ TikTok account, and alongside my colleagues, we pioneered vertical storytelling techniques for the Times, eventually landing ourselves at the top of the NYTimes.com homepage every week. Here are a few of my favorites that I produced:

Our goal with this piece was to translate the New York Times Style Desk’s annual “most stylish people” list into a new vertical video format. We featured some fun production twists, like using physical photos of all the members of the list, while still maintaining the Times’ visual brand.

This deep-dive into gaming lore was an incredibly fun project to produce, as a fan of games myself. This video got 900K views on TikTok and 3 million on Instagram, with many opinionated gamers in the comments!

I traveled to Davos, Switzerland for the World Economic Forum where my colleague and I pitched, scripted, produced, shot, and edited three videos from the ground, giving analysis on the WEF’s broader economic and political meaning.

I got a newsroom request to turn this investigation on the Lewiston, Maine shooting into a vertical video. Because of the limited visuals for the story, I created custom motion graphics (timeline and animated documents) to tell the story of the Maine shooter, step by step, based on an interview with the author of the piece. This video got 1.3 million views on Instagram.

I turned an interactive database story about college income inequality into a short vertical video, inviting readers to try out the database for themselves. This video got 2.5 million views on Instagram and 400k views on TikTok, and it also had the highest amount of users clicking through to NYTimes.com from TikTok of any video on the @nytimes account.